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WeLoveU Environmental Protection Project |
Clean Action is a campaign that promotes a daily habit of making a sustainable planet.Through voluntary civic engagement, we are creating a healthier and cleaner living environment with a mother’s love.
Clean Action is a campaign that promotesa daily habit of making a sustainable planet.Through voluntary civic engagement,we are creating a healthier and cleanerliving environment with a mother’s love.
As one of the WeLoveU’s environmental protection projects, the campaign supports the implementation of the UN SDGs.
For the attainment of carbon neutrality by 2050
WeLoveU’s Clean Action Campaign in Real Life
WeLoveU’s Clean ActionCampaign in Real Life
It’s a campaign to encourage each individual to use less carbon in their daily life.
When we save energy and reduce resource losses from home,
it helps us reduce carbon emissions and this creates the same effect as planting 30 million trees.
Carbon ReductionTarget
198,000 tons of CO2
ExpectedTree Planting Effect
30 million trees
#Monthly Challenge
WeLoveU’s Clean Action in Real Life Campaign will be launched every month with a new challenge.
December
Stairs Day Challenge
Stairs Day Challenge is a clean action of taking the stairs instead of elevators and escalators in apartments or at workplace.
Moving up or down 4 flights of stairs for 4 times creates the same effect as reducing 50.8g of carbon emissions and planting 0.01 tree!
1 year (weekly)
Participation in the challenge
0.66kg
CO2 reduction
0.1 tree
Expected tree planting effect
*Source: Korea Environment Corporation
January
Inbox Sweep Challenge
Inbox Sweep Challenge is a clean action of checking one’s email inbox and deleting unnecessary emails.
1,000 emails
Delete emails
4kg
CO2 reduction
0.61 tree
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
February
BeBRAVE Challenge
BeBRAVE (Bring Reusables Always for Visits Everywhere) Challenge is a clean action of carrying reusable containers everywhere (e.g. market, supermarket and cafe) to put food or purchased items in instead of using disposables.
1 year (weekly)
Participation in the challenge
1.14kg
CO2 reduction
0.17 tree
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
March
Recycling Challenge
Recycling Challenge is a clean action of separating recyclables (including paper, plastic, and aluminum) from waste materials and discharging them properly.
1 year
Participation in the challenge
88kg
CO2 reduction
13.33 trees
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
April
Plastic Upcycling Challenge
Plastic Upcycling Challenge is a clean action of re-using plastic waste to make a new product.
1 year (monthly)
Participation in the challenge
2.88kg
CO2 reduction
0.44 tree
Expected tree planting effect
*Source: South Korean Ministry of Trade, Industry and Energy
May
Plogging Challenge
Plogging Challenge is a clean action of picking up litter when you go on a picnic, walk or workout.
1 year (monthly)
Participation in the challenge
1.8kg
CO2 reduction
0.27 tree
Expected tree planting effect
* In case about 120 transparent PET bottles (500ml) are collected.
June
Pull the Plug Challenge
Pull the Plug Challenge is a clean action of unplugging electrical appliances at home when they are not in use.
1 year
Participation in the challenge
12.6kg
CO2 reduction
1.91 trees
Expected tree planting effect
*Source: Korea Climate & Environment Network
July
BYOC Challenge
BYOC (Bring Your Own Cup) Challenge is a clean action of using a personal cup (e.g. a tumbler, etc.) instead of a disposable cup to drink water or beverages.
1 year
Participation in the challenge
3.5kg
CO2 reduction
0.53 tree
Expected tree planting effect
*Source: Korea Climate & Environment Network
August
Summer Vacation & Clean Action Challenge
It’s a clean action of saving energy and resources you can practice during summer vacation.
| Before Going on a Trip |
|
|---|---|
| While On Move |
|
| At Vacation Destinations |
|
1 clean action
Participation in the challenge
4,607g
CO2 reduction
0.7 tree
Expected tree planting effect
*The amount of CO2 reduced is the average amount that can be achieved when all actions are practiced.
*Source: Korea Climate & Environment Network
August
Summer Vacation & Clean Action Challenge
It’s a clean action of saving energy and resources you can practice during summer vacation.
| Before Going on a Trip |
|
|---|---|
| While On Move |
|
| At Vacation Destinations |
|
1 clean action
Participation in the challenge
4,607g
CO2 reduction
0.7 tree
Expected tree planting effect
*The amount of CO2 reduced is the average amount that can be achieved when all actions are practiced.
*Source: Korea Climate & Environment Network
September
TayoTayo Challenge
* Tayo – A Korean word which means ‘to sit on or in means of transport.’
TayoTayo Challenge is a clean action of using public transport or carpool instead of driving when commuting or traveling long distances.
1 year (weekly)
Participation in the challenge
285.4kg
CO2 reduction
43.24 trees
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
October
Empty Your Plate Challenge
Empty Your Plate Challenge is a clean action of finishing the food served without any leftovers.
1 year
Participation in the challenge
4.3kg
CO2 reduction
0.65 tree
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
November
Walk & Ride Challenge
Walk & Ride Challenge is a clean action of walking or cycling instead of driving when going short distances (less than 2km distance).
1 year (weekly)
Participation in the challenge
19kg
CO2 reduction
2.88 trees
Expected tree planting effect
*Source: The Ministry of Environment, South Korea
December
Stairs Day Challenge
Stairs Day Challenge is a clean action of taking the stairs instead of elevators and escalators in apartments or at workplace.
Moving up or down 4 flights of stairs for 4 times creates the same effect as reducing 50.8g of carbon emissions and planting 0.01 tree!
1 year (weekly)
Participation in the challenge
0.66kg
CO2 reduction
0.1 tree
Expected tree planting effect
*Source: Korea Environment Corporation
Clean ActionAs of Now
* The amount of CO2 reduction is an average, so the actual amount can be different.
No. of Participation
4,872cases
CO2 Reduction
16,666.52kg
Expected Effect of Tree Planting
2,525.25trees
STEP 1
Take photos of doing ‘Clean Action Campaign.’
*You can join all Clean Action campaigns even after they end.
STEP 1
Take photos of doing ‘Clean Action Campaign.’
*You can join all Clean Action campaigns even after they end.
STEP 2
Upload your photo(s) on SNS with the following mandatory hashtags.
#WeLoveU #CleanAction
*You can find other hashtags on the campaign’s web page.
STEP 2
Upload your photo(s) on SNS with the following mandatory hashtags.
#WeLoveU #CleanAction
*You can find other hashtags on the campaign’s web page.
You can join the campaign via email.
Email address: cleanaction@intlweloveu.org
*Once you send us an email with all required information as stated on the campaign’s web page, your photo(s) will be posted on WeLoveU’s official Instragram upon review.
You can join the campaign via email.
Email address:
cleanaction@intlweloveu.org
*Once you send us an email with all required information as stated on the campaign’s web page, your photo(s) will be posted on WeLoveU’s official Instragram upon review.
Campaign News
Transformation of Waste, Plastic Upcycling Challenge
Making Artwork by Putting Ideas and Designs to Plastic Waste
‘Plogging’ Challenge With the Love for Earth
- WeLoveU and Monthly Woman Dong-A carry out the environmental campaign during the family month -
“Walk & Ride” Challenge for the Earth
- The second story of the WeLoveU's 'Clean Action' campaign in daily life -
Clean Action Campaign in Real Life Starts With “Inbox Sweep” Challenge!
Reduce CO2 by Checking Your Email Every Day
Campaign Videos
Previous Campaigns
Nothing found.