From January to February, medical communities around the world face a silent yet critical crisis. In the Northern Hemisphere, severe cold waves and influenza outbreaks sharply reduce the number of eligible donors. In the Southern Hemisphere, record-breaking heat and extended summer holidays lead to similar declines. Although climatic conditions vary by region, this period is globally recognized as the “blood shortage season,” when blood supplies come under significant strain.

Global Blood Supply Instability (January–February)

On January 20, the American Red Cross declared a “severe blood shortage” after blood reserves across the United States fell by 35%, largely due to widespread cancellations of scheduled blood drives caused by winter storms and other adverse weather conditions. Similarly, in South Korea, blood reserves remained below adequate levels throughout January and February, placing sustained pressure on healthcare services.

In response, WeLoveU took action to deliver the warmth of life across the globe. In support of patients and medical professionals affected by blood shortages, the organization carried out coordinated blood drives in 31 countries from January 11 to March 25.

Participation Overview

Blood Drives in Action

💖 Red Compassion Amid the Cold (North America & East Asia)

Amid record-breaking cold waves and winter recesses that led to sharp declines in blood supply, acts of compassion helped restore critical reserves.

💖 Life-Giving Relief in Arid Conditions (Southeast Asia)

Despite intense heat during the tropical dry season, the campaigns delivered hope to medically underserved communities.

💖 Sharing Life Beyond the Heat (South America, Africa, and Oceania)

Even in regions where blood supply stagnated due to prolonged summer holidays, the spirit of life-sharing continued with steadfast commitment.

WeLoveU members and participating citizens established a robust global network of life-sharing grounded in the principle of voluntary, non-remunerated blood donation, bringing renewed hope to healthcare systems worldwide.

Impact of WeLoveU’s Global Blood Drives

Officials from Red Cross societies, blood centers, and healthcare institutions around the world welcomed the initiative and expressed their appreciation.

“We sincerely thank Chairwoman Zhang Gil-jah and all members for their altruistic commitment to saving lives. We will not forget the dedication, love, and passion you have demonstrated.”

— Silvia Velasco, Coordinator, Pichincha Branch, Ecuadorian Red Cross

“WeLoveU’s blood donation efforts have helped secure critical supplies of red blood cells—particularly O-positive blood—essential for patients with cancer, leukemia, chronic anemia, and for mothers during childbirth.”

— Félix Rocha Liñán, Medical Staff, Colombian Red Cross

“We cannot thank you enough for your continued support over the past six years. Thanks to your efforts, many lives have been saved.”

— Uganda Blood Transfusion Service Official

“Winter and holiday periods are the most challenging times for blood supply. Each year, WeLoveU provides vital support when it is needed most, significantly contributing to supply stabilization.”

— Park Jin-sung, Director, Gwangju-Jeonnam Blood Center, Korean Red Cross

Government officials and local leaders in various countries also welcomed the blood drives and encouraged public participation.

The Peruvian Ministry of Health awarded WeLoveU a certificate of commendation in recognition of its contributions to promoting a culture of blood donation. Similar expressions of appreciation—including certificates and commendations—were presented in countries such as the United States, Nepal, and Laos.

Participants also expressed their pride in taking part in this meaningful initiative and their hope that more people will join.

A notable aspect of this campaign was the active participation across Africa, where systems for voluntary, unpaid blood donation are not yet fully established. This initiative helped reduced reliance on family-based transfusions and paid donation systems, contributing to the development of safer, voluntary donation frameworks.

Blood donation offers hope to patients in despair, giving them the strength to rise again. Guided by a mother’s heart, WeLoveU will continue its efforts to help stabilize global blood supplies and safeguard human life through ongoing blood drives.